Recently, Microsoft and Yahoo have now received the regulatory clearance from United States and European Union regulatory bodies to form the Yahoo! and Microsoft Search Alliance. This will allow the alliance to compete with the Search engine leader today, Google, to some extent.
This 10 year deal was agreed between Microsoft and Yahoo in last July, which is the largest effort Microsoft has taken to bring a good competition with the rival Google in the online business. Microsoft has lost almost $5 billion in the last 4 years in the online business.
With the introduction of Bing, an upgrade to the Live, Microsoft could pickup 3.3 points of marketshare in the online search market. [Read more…]