The craze for vanity mobile phone numbers in Kuwait has reached a new level after the easy-to-remember number 55555555 was sold for KD210, 000.
The public bidding by mobile phone operator Viva, at a Kuwait hotel, was attended by large crowds. The auction was launched at KD100, 000, Al Aan news portal reported.
The previous record in prestige-conscious Kuwait City was KD116, 500 for the number 90000000, sold by mobile operator Zain. The bidding started at KD50, 000.