Indian mobile service providers (MSPs) are in a race to release their own mobile application stores to provide value added services. Some companies use a revenue sharing model with the software developer while some have their own software development teams working on software utilities.the pricing of the mobile applications start from as low as Rs. 5.
The Vodafone Mobile Application store was started in India offering over 800 applications under various categories like Entertainment, Utility, Finance, Social Networking, Games, etc. These are a mix of Indian and internationally developed applications and serve a diverse range of functions from daily utilities to pure entertainment.
Bharti Airtel launced Airtel App Central. Now, Airtel mobile customers can transform their basic phone into a Smart Phone by accessing over 1250 Apps across 25 categories for their business, games, books, social networking and other needs.
Reliance Communications will be launching its mobile applications store in India soon. The app store will be available for customers through Reliance’s mobile web portal, RWorld 2.0. The portal would be 3G ready and will support all latest features available on mobile handsets such as on-device portals, idle screens, widgets and RSS readers.
Earlier this year Aircel and Infosys Technologies Ltd announced the launch of a first-of-its-kind Mobile Application Store by Aircel. The Aircel Application Store powered by Flypp™ from Infosys, a “Ready-to-Launch” application platform. Aircel Application Store will offer a bouquet of applications drawn from an Infosys-managed ecosystem of Independent Software Vendors (ISVs) and innovators in India and globally.
IDEA Cellular also has geared up to launch the “Idea Application Store” in association with Spice Digital.
The Application Store concept was initially launched by Apple for its iPhone and later followed by Google (Android Market), Blackberry and Nokia. Now the Cellular service providers seems to have taken this leed to provide value added services for its subscribers.