Google introduces Instant Previews after the introduction of Google Instant. Though it gives added benefit for the Google users, however, it can potentially hit the Publishers.
Google Instant provides a fast search experience for the users. Search results are being built as someone search in the Google search box. As and when the search results are displayed, users can review the Google predicted search results based on Google’s best understanding of the search query. For example, if someone is trying to search for “antivirus 2010“, Google instant will provide you an instant search result after you complete “anti“. As and when the user gets the instant result, the user may not continue to pursue the search they wanted instead, but opt for one among the results listed under the instant search result.
As you can see the search results, it is seriously different from the one another.
Instant search results can influence the customer on deciding what to search instead of providing the result for what the user has searched for.
Adding to this, Google introduced the Instant Previews. It might work good for the Google users, I presume, but may not be a good thing for bloggers and other content authors. When someone try to search for a topics, the Google search results are being displayed with an option to preview the pages. A user can just move the mouse over the link and then get a pop-up window displaying a screen capture of the page.
A user can decide at that point whether to go to the page or just move on to another link without actually hitting the page. The user may decide based on the color combination or site design instead of the real content, which is pretty difficult to read in the screen capture. If the looks of the site is poorly designed, then the chances are higher that the user will leave the site and move on to the next site.
Advice to site owners: Get better with the page design and content might help in generating the traffic to the sites