Facebook’s “Become a Fan” button is going to be replaced with “Like”. Facebook users click on “Like” twice as much as they click on “Become a Fan”. Facebook is a great means for marketing various businesses. A company can create a Facebook page, which can be used to promote their business to the millions of Facebook users and also connect with them.
Facebook says “Changing the button will make users more comfortable with linking up with a brand and will streamline the site”. Once this is done more users will “Like” a brand and hence there will be more fans for a brand. Also this would encourage more brands to start having their Facebook pages.
“The idea of liking a brand is a much more natural action than [becoming a fan] of a brand,” said Michael Lazerow, CEO of Buddy Media, a company that helps establish brands on social networks. There is always a tendency for us to mostly click the Like button if we like our Friend’s status, a photo, a video, a link and what not. It does take sometime to Become a Fan. Don’t you think so ?